Clear the stigma. Keep the hope.
StigmaClear is a movement to change how Ghana talks about, responds to, and recovers from mental health struggles, starting in Kumasi. Better words. Better first responses. Hope you can practise, one day at a time.
Be first to knowPeople speak up. Too often, no one knows how to answer.
Most campaigns say "talk to someone." But when someone finally does, they're often laughed at, disbelieved, or lectured, and many never try again. The everyday words we use for mental illness still mean "madness." StigmaClear starts with the listener, the language, and a clear next step.
Train the listener first
Friends, parents, pastors, teachers and managers learn what to do in the first minute.
Give people better words
In our own languages, tested for whether they actually reduce stigma.
Every message has a door
Awareness without help is cruel, so every message points to a real next step.
Four simple tools, built on evidence.
Designed for Ghana, measured every year, and made to become culture rather than a campaign that ends.
Gyina Me Ho
"Stand with me." A five-step first response for anyone someone opens up to.
CLEAR language
Talk about the mind the way we talk about the body.
TOMORROW
Hope as eight small, practical actions, from one goal at a time to reasons to live.
The StigmaClear Index
An annual measure of stigma in Ghana, so we learn what works and keep improving.
How's your mind today?
An everyday way to say how you're doing and what to do next. It's a conversation tool, not a diagnosis.
Clear
Coping, connected, sleeping okay. Keep your routines and relationships.
Cloudy
Stressed, overthinking, tired. Rest, talk to a friend, reduce the load, move your body.
Rainy
Low or anxious most days for two weeks or more. Tell someone you trust and see a counsellor, nurse or doctor.
Storm
Can't cope, or thinking of ending your life. Get help today: 0800 678 678, 112, or go to a health facility with someone.
Five rooms where stigma lives, and where change can too.
Delivered with messengers people already trust.
Be part of it from day one.
We're preparing our first pilot in Kumasi. Join the list for the launch, training sessions, and ways to get involved.